These colorful roll-on antiperspirant dispensers made it more fun to put on your deodorant, even if it didn't really 'tickle'.
But, this magazine print ad from the 1970's does say that:
"Staying drier is nicer with a little tickle..."
There's also a .15 Coupon in the ad, but it's probably (very) expired.
The ad goes on to say:
"Want an antiperspirant that's really new and different? Tickle is the first roll-on with a big wide ball."
"Its surface is just about 4 times the size of most others. To go on fast and smooth."
"Tickle comes in 4 fresh fragrances: Citrus, Herbal, Floral, Unscented."
"Tickle has a quick-drying formula. And, of course, Tickle really works. It'll help keep you dry all day."
"Make yourself happy with a little Tickle!"
Tickle did look really cute sitting on the vanity cabinet;
It was a piece of 70's 'designer art' in itself...
With a brightly colored rounded top, matching hourglass dispenser and clear polka-dotted case.