Friday, April 29, 2011


In April 1974, Love Cosmetics began to make a line of Baby Soft products meant for adults. The items were scented with an innocent fragrance most often associated with babies. There was a Baby Soft talc, a body lotion, and a foam bath.

The most popular Baby Soft product, though, was their Body Mist After Bath Spray.  This delightful light mist was very popular with teenagers as well as co-eds and young adults.

The slogan on this ad (above) from the 1970's reads, 'On the theory that softness is what boys find most exciting about girls...'  Baby Soft products were originally priced from $2 to $2.75.  A newer version of this product is still available at

1 comment:

  1. I remember seeing this white capped bottle back in my neighborhood drugstore back in 1977. It smelled just like baby powder. Not like Dana's version today.