In the 70s Patricia Bragg, daughter-in-law of founder Paul Bragg, becomes CEO of Bragg's Live Food Products. During this time, Bragg's begins to be hugely popular.
She helps steward the company into a new era of growth backed by time-tested wellness established by American alternative health pioneer Paul C. Bragg.
Paul was born in 1895 and passed away in 1976. He opened the first health food store in the United States: Bragg’s Health Food Store.
Paul Bragg, the original founder and healthy lifestyle crusader, along with Patricia Bragg evangelize the healthy lifestyle movement on a global basis with an expanded product line.
Their work together in the 1960's and 1970's was even then already driven by the imperative for healthy living, organic, clean label, and functional food.
Bragg is now owned by Katy Perry and Orlando Bloom who acquired the company in 2019 along with three other investors. They are a part of Swander Pace Capital, investment firm Dragoneer Investment Group.
While seeming like a good fit as Perry and Patricia are said to have been long-time friends, it remains to be seen if Katy, et al., will continue to carry on the tradition as first started by Paul & Patricia.
For now, all of the beloved and well-known staples that have graced many a health-conscious kitchen remain available:
BRAGG LIVE FOOD PRODUCTS & BOOKS
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