Friday, April 29, 2011

LOVE'S BABY SOFT ORIGINAL SCENT AD - APRIL 1974...

In April 1974, Love Cosmetics began to make a line of Baby Soft products meant for adults. The items were scented with an innocent fragrance most often associated with babies. There was a Baby Soft talc, a body lotion, and a foam bath.

The most popular Baby Soft product, though, was their Body Mist After Bath Spray.  This delightful light mist was very popular with teenagers as well as co-eds and young adults, available in lemon, rain, and original.

The slogan on this ad (above) from the 1970's reads, 'On the theory that softness is what boys find most exciting about girls...'  Baby Soft products were originally priced from $2 to $2.75, and still available at reasonable prices.  Click on an image below to see more:

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2 comments:

  1. That 70's GirlSeptember 24, 2014 at 6:37 PM

    I remember seeing this white capped bottle back in my neighborhood drugstore back in 1977. It smelled just like baby powder. Not like Dana's version today.

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  2. Micheal AlexanderFebruary 8, 2020 at 4:38 AM

    I got here much interesting stuff. The post is great! Thanks for sharing it! Personalized Candles

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